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Scheduling Institute
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Scheduling Institute : ウィキペディア英語版
Scheduling Institute

Scheduling Institute is a national private corporation headquartered in Alpharetta, Georgia, that focuses on teaching practice growth strategies to Doctors in various medical fields – with the majority of their client base in dental fields.〔(Scheduling Institute Company Profile ) Bloomburg Business. Retrieved on 5 May 2015.〕 Scheduling Institute is the world’s largest dental training company.〔(Dentistry Today's 2015 Consulting Leaders ) Dentistry Today. Retrieved on 3 May 2015.〕 They provide various trainings, seminars, coaching events, and advising services to more than 2,300 practices around the world.
Jay Geier founded the Scheduling Institute in 1997 to teach practices how to properly answer their phones in order to get new patients to schedule an appointment. The company has since diversified their services and now provides 26 types of in-office trainings and multiple coaching programs for their clients.
== History ==
Jay Geier developed the Scheduling Institute concept when working as Vice President of Marketing for a large private practice in Georgia. Geier’s marketing generated plenty of calls to the office, but the calls were not translating into new patients. He realized it did not matter how many calls his marketing generated if the people answering the phones did not know how to turn these calls into new patients. With this realization the concept behind the Scheduling Institute was born. Geier spent the next few years studying phone calls made to the practice and testing different techniques for handling these phone calls. Eventually, calls began to translate into new patients, with as many as 601 new patients booked in one week.
Jay Geier spoke at conventions while developing the Scheduling Institute’s first product: a self-study kit, coined the New Patient Generation System, that taught doctors how to leverage their most valuable asset – their staff.〔(Self-Study Training ) schedulinginstitute.com. Retrieved on 5 May 2015. 〕 The self-study kit was first released in 1997. Even though the kit was working and doctors were increasing their new patients, Jay could see that the self-study kit alone didn’t provide enough accountability for many doctors. In 2005 the Scheduling Institute implemented its first membership program, which included telephone accountability for doctors and their staff.〔(Our Story ) schedulinginstitute.com. Retrieved on 5 May 2015.〕
In 2006, one doctor realized that he was never going to take the time to implement the self-study kit on his own, so he asked Geier to come to his practice to implement the kit and train his team in person. After returning from the training, Geier could tell that having in-office trainings was extremely effective for a practice’s growth and engagement, but knew that he was not willing to personally fly all over the country to train practices. Instead, he personally selected and trained Scheduling Institute’s “Certified Training Specialists”, and began offering in-office trainings – coined “On-Site Trainings” – to clients.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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